Nikon Imaging Company now introduces a new brand statement, aiming to foster a special sense of affinity with our customers. This brand statement is to be adopted worldwide along with Nikon's brand symbol.
"At the heart of the image". That's where the challenge is, and Nikon dares to take it on.
Each and every person has a unique sense of the world - joy, sorrow, wonder, hope... and infinitely more.
The image can capture these nuances of the heart, vividly expressing them in the visible world. Imaging shows us the world in a whole new light, and this, in turn, can profoundly influence our lives.
And so the image has a limitless power to inspire the human spirit.
For Nikon, there is nothing more compelling than the potential of the image to express the riches of human experience. Our heartfelt desire is to continue to explore this potential.
At Nikon, we consciously strive to refine our sensibilities. This process is the key to creating new value for the image - and the secret to inspiring you to realize all the aspirations of your heart.